News & Media

Client: Fox News Digital

Role: Experience Architect - UX/UI EXECUTION • USER TESTING & VALIDATION

The Challenge

Restructuring Content & Navigation workflow for Fox News & Business

Fox News Homepage needed to be revisited to create a clean taxonomy and arrange content to make it more acessible to general users. I was assigned the task to create the wireframes for the Homepage. Gave a clean look to the header, revisted the navigation, analysed the content and laid out in an inverted pyramid approach where important information surfaces on top. Analysed and researched the User base to bring out content which appeals to the targeted group.

Fox News Homepage

Study to determine the Taxonomy and Content hierarchy


Modules designed to accomodate different display types depending on the news floating. Also the headers were emphasized to navigate between fox news digital properties easily and showcase prime on air personalities.


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Fox Business

Key Data points emphasized in a consumable format to get a Snapshot of the Markets

Restructured the Quote pages to surface important quote related information for Business Users. Categorised Quote information into snapshot(Quick overview), News, Profile, Chart, Analysis & Research, Competitors, Earnings, Financials and Ownership. The idea was to bring out all the quote & company related information for traders so that they can make a informed decision.

Quotes Pages

The wireframes gave prominence to the analysis part so the modules giving info regarding real time values, Grades, Rank, Expert Analysis were shown. Charts and graphs were included to show value over a period of time and comparative data.


Advanced Chart showing Stock performance over the selected time period. Events if any will be displayed on the graph in the form of icons. Stock high will be denoted on the map. User can scroll horizontally across the map & at each point get stock value, volume traded and date info.


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Video Wall

Incorporating all aspects of Video - Playing, Sharing, Rating, Related Content, Playlist


Introducing a smart Video player - User can Rate / Share / Email and see the Related Videos on rollover, global search for videos, Title / Description / Related Stories & Blog Post, Date / Time / Duration, Coming Next Up Playlist, Most Viewed / Most Popular (based on rating), Recommended Videos, Featured Videos were included.


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Impact

Increased Customer
Satisfaction and
Loyalty

Improved customer experience
increased the page views and retention rate.

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© 2020 Shilpa Singh