Client: Fox News Digital
Role: Experience Architect - UX/UI EXECUTION • USER TESTING & VALIDATION
Fox News Homepage needed to be revisited to create a clean taxonomy and arrange content to make it more acessible to general users. I was assigned the task to create the wireframes for the Homepage. Gave a clean look to the header, revisted the navigation, analysed the content and laid out in an inverted pyramid approach where important information surfaces on top. Analysed and researched the User base to bring out content which appeals to the targeted group.
Modules designed to accomodate different display types depending on the news floating. Also the headers were emphasized to navigate between fox news digital properties easily and showcase prime on air personalities.
Restructured the Quote pages to surface important quote related information for Business Users. Categorised Quote information into snapshot(Quick overview), News, Profile, Chart, Analysis & Research, Competitors, Earnings, Financials and Ownership. The idea was to bring out all the quote & company related information for traders so that they can make a informed decision.
Advanced Chart showing Stock performance over the selected time period. Events if any will be displayed on the graph in the form of icons. Stock high will be denoted on the map. User can scroll horizontally across the map & at each point get stock value, volume traded and date info.
Introducing a smart Video player - User can Rate / Share / Email and see the Related Videos on rollover, global search for videos, Title / Description / Related Stories & Blog Post, Date / Time / Duration, Coming Next Up Playlist, Most Viewed / Most Popular (based on rating), Recommended Videos, Featured Videos were included.
Improved customer experience
increased the page views and retention rate.
© 2020 Shilpa Singh