I follow an iterative process which seeks to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test.
Detailed WorkflowCompetitive Analyses • Heuristic Evaluations • Stakeholder Interviews • Business Model Canvas
Surveys • User Interviews • Focus Groups • User Stories
Personas • Customer Journey Maps • Empathy Map • Jobs to be done
Ideation Workshop • Brainstorming • How might we • Storyboarding
Product design • Service design • Rapid prototyping • Role Play
Prototype Testing • Usability Testing • A/B Testing • Feedback Grid
15+ years of experience in
Product/UX/UI Strategy & Design in
diverse industry types across
Information Architecture, Interaction
Design and User Research domains.
Ability to innovate, implement ideas
and work in an agile environment. Excellent communication and
interpersonal skills. Conducted
company sponsored innovation
competitions and workshops on
Human centered design as part of
mentoring and knowledge sharing.
Product/UX/UI Design • Interaction Design • Web/Mobile Design • Art Direction • Strategy & Brand pitch decks • Visual Design • Data Visualization/Dashboards • Design Systems, Style guides & pattern library • Organizing workshops • Facilitating design critique
Design Thinking Workshops • Interviews/Focus Groups• User Research Methods • Service design • Personas • Customer Journey Maps • Product Heuristics • User Testing • A/B Testing
Rapid prototyping using Invision/Adobe Xd • Interactive flow with HTML/ CSS/ JS • Storyboarding • Concept sketches • Wireframes
It is an important step of user centered process to plan out how visitors will be using the site, what information they are looking for and how to convert them into leads.
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Workplace experiences are evolving as workforce is changing — “millennial problem” is not just about millennials anymore. The physical and digital workplace is continuing to converge. Companies will be adopting leaner, more integrated solutions for the workplace which are connected and flexible.
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Greater New York City , United States Of America.
Mobile : 609 781 2503
email : shilpa.singh@coreusability.com
© 2020 Shilpa Singh